The Kerala Government has launched a widespread campaign aimed at
arresting the rising prevalence of substance abuse and other
inappropriate social behavior among students named 'Clean Campus, Safe
Campus', the Home, Education & Health Departments have come together
to give shape and implement this long-term campaign that will target
students up to standard 12 in the first phase.
Kerala government decided to launch this awareness campaign
taking a serious note of large-scale sale of narcotic products in the
vicinity of schools and colleges to rid campuses of the menace of drugs,
alcohol and tobacco products. As a part of the project, special
operation groups have been constituted. During raids, apart from ganja,
several ampoules and illegal drugs were also seized.
The main objective of the programme was to wean the students
away from the use of these products. About 4.5 million students of
12,000 schools are part of the programme.
The top Malayalam star Mammootty is the brand ambassador for the programme.
For the effective implementation of the Project, Government constituted a three tier committee as follows
School Level Monitoring Committees should be periodically
reviewed by District Level Committees. This District Level Monitoring
Committee is responsible for reviewing the implementation of "Clean
Campus Safe Campus" campaign. The District Level Monitoring Committee
can set the law in motion against the violators and conduct surprise
inspections to see if the campaign is being implemented in schools and
the slated objectives met. This committee should meet at least once in
State Level Monitoring Committee ensure the District Level
Monitoring Committees are functioning effectively by calling for
periodic reports. This committee will meet at least once in six months.
The Hon'ble Minister of Home, Education and Health Departments will
also review the functioning of the campaign periodically.