The ever increasing accidents on the road in Kerala with nearly 4000 deaths and around 35,000 injured every year,
has become a major cause of concern and there is urgent need to make a comprehensive programme of Traffic Safety
and Enforcement. Hence Government of Kerala and Kerala Police have decided to launch the Subhayatra2015 Project,
which aims at tackling all the Three E's of Traffic, namely Enforcement, Engineering and Education. The project
provides for tackling traffic through a multi-faceted,
coordinated effort of all sections of the society to make the roads in Kerala, a more safer place to drive.